Targeted facebook advertising is a novel and effective method of recruiting participants into a human papillomavirus vaccine effectiveness study

AK Subasinghe; M Nguyen; JD Wark; SN Tabrizi; SM Garland

Journal article

Targeted facebook advertising is a novel and effective method of recruiting participants into a human papillomavirus vaccine effectiveness study

AK Subasinghe, M Nguyen, JD Wark, SN Tabrizi, SM Garland

Jmir Research Protocols | JMIR PUBLICATIONS, INC | Published : 2016

DOI: 10.2196/resprot.5679

Abstract

Background: Targeted advertising using social networking sites (SNS) as a recruitment strategy in health research is in its infancy. Objective: The aim of this study was to determine the feasibility of targeted Facebook advertisements to increase recruitment of unvaccinated women into a human papillomavirus (HPV) vaccine effectiveness study. Methods: Between September 2011 and November 2013, females aged 18 to 25 years, residing in Victoria, Australia, were recruited through Facebook advertisements relating to general women's health. From November 2013 to June 2015, targeted advertising campaigns were implemented to specifically recruit women who had not received the HPV vaccine. Consenting ..

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University of Melbourne Researchers

John Wark Author

Suzanne Wark Author

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Grants

Awarded by National Health and Medical Research Council

Funding Acknowledgements

This work was supported by grants from the National Health and Medical Research Council (Program Grant #568971) and the Victorian Cancer Agency (TS10_04). We would like to thank the research nurses and staff that helped collect data for the VACCINE study and also to the participants for their time.